Date and Time

This is a 5 series workshop.
Session 1 on 17th Nov 2021, 6 - 7.30 pm IST.
Session 2 on 18th Nov 2021, 6pm - 7.30 pm IST
Session 3 on 19th Nov 2021, 6 - 7.30 pm pm IST
Session 4 on 20th Nov 2021, 6 pm - 7.30 pm IST
Session 5 on 21st Nov 2021, 6 pm - 7.30 pm IST

Who should attend this workshop?

* Business Owners and Leadership of Small and Medium organizations
* Business Owners and Leadership of Startups and Early Stage organizations

What will you learn at this workshop?

* Develop a deep understanding of your customer needs and expectations
* Create a Market Dominating Position that strongly resonates with your customers.
* Build Competition Crushing Incentives that easily lure your customers away from your competitors.
* Implement Pricing strategies that not only increase your revenues but also make your customers feel great.
* Offer your customers the 'discounts' they love, without incurring losses in your business.

Workshop Content

* Session 1- Build a customer persona that is perfect for your business. Learn how to use your customer persona to sell to the right customer, at the right time with the right messaging.
* Session 2- Work with me to determine your strategic position in the market to creating a Market Dominating Position for your business. Go beyond the old and boring USP and create an MDP that resonates with your customer as much as it distinguishes you from your competition.
* Session 3- Learn how to create, design, and use compelling incentive offers that will not only attract new customers but also make them leave your competitors.
* Session 4- Design Pricing strategies that attract customers and earn you maximum revenues. Learn the art and science behind powerful pricing strategies.
* Session 5- Discounting does not mean losing money. Learn how to make and even increase profits while offering discounts to your customers.

Suitable for age groups

Ages 18 and above

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